Privacy Policy

Last Updated: 2/4/2026

State & Lake Marketing, Inc. (“Company,” “we,” “us,” or “our”) operates BetterMouth.TV (“Service”). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you access or use BetterMouth.TV.

BetterMouth.TV is a subscription-based educational media platform designed for dental offices to display curated dental educational video content in-office. BetterMouth.TV is not intended to collect, store, or process patient health information or protected health information (PHI).

1. Information We Collect

A. Information You Provide

When subscribing to or communicating with BetterMouth.TV, we may collect:

• Dental practice name
• Authorized contact name
• Email address (including Gmail or Google Workspace accounts)
• Billing and subscription details
• Customer support communications
  
  

We do not collect patient names, medical histories, dental records, or treatment information.

B. Information Collected Automatically

When using BetterMouth.TV, we may collect limited technical information such as:

• Device type and operating system
• IP address
• Screen playback activity and uptime
• Diagnostic and error logs
  
  

This information is used solely to operate, maintain, secure, and improve the Service.

2. Information We Do Not Collect

BetterMouth.TV does not:

• Collect or store patient identifiers
• Record audio or video in dental offices
• Track individual patients
• Store dental or medical records
• Serve behavioral or third-party advertising
  
  

BetterMouth.TV is not a HIPAA-covered service and must not be used to transmit PHI.

3. How We Use Information

We use information to:

• Provide and manage subscriptions
• Process payments
• Deliver onboarding and support
• Communicate service updates and billing notices
• Improve platform performance and reliability
• Comply with legal and regulatory obligations
  
  

We do not sell or rent personal information.

4. Email & CRM Communications

We communicate with subscribers using:

• Gmail / Google Workspace for direct communications
  
  
• Brevo as our customer relationship management (CRM) and email platform
  
  

Brevo may store subscriber contact information for onboarding, billing notices, support updates, and service-related communications.

We do not use email information for third-party marketing or advertising.

5. Payment Processing

Payments are processed securely through Stripe. We do not store full credit card information on our servers. Payment data is subject to Stripe’s privacy and security policies.

6. Content Management & Display Technology

BetterMouth.TV uses:

• OptiSigns for content management and screen scheduling
• Amazon signage or streaming devices (leased, not sold) to deliver content
  
  

Amazon is not affiliated with or endorsing BetterMouth.TV. Amazon devices operate under Amazon’s own privacy policies and do not receive subscriber account information beyond standard device-level operation data.

7. Data Sharing

We may share information:

• With service providers solely to operate BetterMouth.TV
• To comply with legal obligations or lawful government requests
• To protect our rights, users, or property
• In connection with a merger, acquisition, or asset transfer
  
  

We do not sell personal information.

8. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect subscriber information. However, no system can guarantee complete security.

Subscribers are responsible for safeguarding account credentials.

9. Data Retention

We retain information only as long as reasonably necessary to:

• Provide the Service
• Maintain accounting and tax records
• Resolve disputes
• Enforce agreements
• Comply with legal requirements

10. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

You have the right to:

• Know what personal information we collect
• Request access to your personal information
• Request deletion of your personal information
• Request correction of inaccurate information
• Not be discriminated against for exercising your rights
  
  

Categories of information collected include:

• Identifiers (name, email, practice name)
• Commercial information (subscription and billing records)
• Internet or electronic activity (usage data)

We do not sell or share personal information as defined under CCPA/CPRA.

To exercise your California privacy rights, contact us using the information below.

11. Children’s Privacy

BetterMouth.TV is not directed to children under 13, and we do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be reflected by the revised “Last Updated” date. Continued use of the Service constitutes acceptance of any updates.

13. Contact Information

If you have questions or privacy requests, contact:

State & Lake Marketing, Inc.
DBA Bettermouth.tv
Email: hello@bettermouth.tv
Website: BetterMouth.TV

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